E-Commerce
(2020)
Founded and ran an e-commerce business for close to four years: sourcing, listings, paid acquisition, fulfillment, and support, all of it mine.
This is where the five years of B2C go-to-market came from, and where a million-plus views of social content taught me that attention is earned in the first two seconds or not at all.
It is also the clearest lesson I have in unit economics. When you personally pay for every click, you stop guessing about what a customer is worth.
